Thesis
Sears, Roebuck and Company changed the way that American pioneers bought and traded goods. Beginning in the 1890's, its overwhelming success was due to its innovative and industrious leaders, each of whom brought his unique business strategies to the company. The Sears catalog began a new era of American consumerism and its legacy is manifest in today’s online supply companies and other retail services.
Rachel Keifer, Emily McGovern, and Alayna Stepp
Word Count: 1199 |
Proudly powered by Weebly